Thursday 12 August 2021
Narrator: Tracy-Ann Oberman
Director: Paul Shenkin
Series Producer: Paul Shenkin
Series Editor: Richard Mears
Executive Producer: Mike Cotton
Executive Producer: Rachel Bloomfield
Robert is the Chief Cxecutive of Bristol Street Motors, one of the largest car dealership groups in the United Kingdom. It is a three billion-pound business that sells new and used cars from all the major brands.
With 149 dealerships across the United Kingdom and over 6,000 employees, the company sells one car to a British resident every four minutes.
When the CoronaVirus Pandemic hit, Robert was forced to close his dealerships and furlough the workforce. However, he also decided to take a massive gamble, whilst other businesses were downsizing, he saw an opportunity to become the biggest and best automotive dealer in the United Kingdom. So he went on a shopping spree, purchasing 30 new dealerships and investing millions of pounds of shareholders' money.
Now he needs to make sure his gamble will pay off, so he is going undercover to make sure his company is in the right position to expand.
As a self-confessed 'data geek' who graduated from Oxford, Robert has never actually worked on the shop floor or sold a car in his life. For his undercover journey, he adopts the persona of history lecturer called Tom Gough who is looking for a career change, post-pandemic.
Here's a sneak preview of what's to come.