The collision, reported at 12:08, involved a cyclist and a van.
The cyclist, a man in his 80s, from Lancashire, sadly passed away at the scene.
The driver of the van, a man in his 20s, from Barrow, was uninjured.
Investigating Officers are appealing for anyone with dashcam footage or who witnessed the incident to get in-touch.
Road closures have been in place and motorists have been asked to avoid the area if possible.
Anyone with information relating to this incident can report it via the Cumbrian Police website or by telephoning 101 quoting incident number 86 of Tueday 3 August 2021 .
Alternatively those with details can contact CrimeStoppers, anonymously, on 0800 555 111.